skip to content


Three questions that can help you decide if your business idea is a winner or a dud

How to test your small-business idea

Before you leap, do an analysis of your idea that examines the strengths, weaknesses, opportunities and threats from the competition.


This is reprinted by permission from . 

Business applications have been steadily on the rise in 2023, according to data from the U.S. Census Bureau, with over 451,000 filed in March alone. With the majority of this number attributed to small businesses, you may be one of the thousands of Americans considering a small-business idea of your own.